Here at TCP, we truly believe that graphics make a website. Think about it. You can have a fantastic set up, gramatically correct and compelling text, but nothing visually stimulating to pull it all together? Its just text on a screen. Graphics complement the text.
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
According to studies, people tend to remember about 20 percent of what they read, and only ten percent of what they hear. In comparison, the same studies have shown that people tend to remember an impressive 80 percent of what they see and do.
The Power of Visual Communication Infographic via Wyzowl