There are many articles, blogs and self-help books on the subject of understanding your target audience. Therefore, we’re not going to reinvent the wheel, below are some useful links and tools on how to find out who your target audience is.
Before you go link clicking, here is our two cents and two pieces of advice we found helpful when TCP did this.
1. Bring out the ole pen and paper and just start writing. Answer questions from the prompts below. Write it all out.
2. Actually getting super specific with the “who” we target, helped us so much!
Example, you may target a 30-something soccer mom who lives in the suburbs.